Few Harley dealerships in the country can boast the family legacy of Peterson's Harley-Davidson. Founded in 1954 by "Phil" Peterson in Key West Florida, Peterson's Harley-Davidson had humble beginnings. Just in from Wisconsin, Phil and his young wife Charlotte fell in love with "paradise" and bought the little shop at the end of the road.

Hard work, dedication, attention to details and a focus on customer service guaranteed Phil's success and the future success of Peterson's Harley-Davidson. The word soon spread that in the Southernmost town in the United States a person could buy a good motorcycle for a reasonable price, have it worked on by a qualified mechanic and be treated with courtesy and respect.

Over 50 years later the same attention to detail and customer satisfaction is still the number one priority at Peterson's Harley-Davidson South. These days Phil is semi-retired, however son Drew is constantly working hard to keep the same standards associated with the Peterson's family name.

With the customer first in mind, Peterson's is there to serve you. In a greedy world, where "quantity" has replaced "quality", the family traditions passed from father to son are a testament to old time values and pride in ownership. Stop on by to visit a dealership that still believes a customer is number one!

Peterson's Harley-Davidson South
19825 S. Dixie Hwy. Miami FL 33157
Phone: 305-235-4023 Fax: 305-235-4044
Toll Free Phone: 877.MIAMI.HD